Desire-Based Leadership
The true key to motivating top performance is desire.
The book that helps leaders unlock first-place motivations and get first-place results.
People work to get the life they want.
That is the true heart of professional motivation.
Yet, when it comes to driving performance, most managers try to motivate their people by showing how important their work is to the company. This misaligned approach can never produce better than second-best results.
When the job someone has is a viable pathway to the life they want, they will be fundamentally motivated to bring their best performance to work. Desire-Based Leadership: A Manager’s Unexpected Key to Driving Top Performance helps leaders generate exceptional business results by aligning with the true engine of professional motivation: each person’s ability to get the life they desire.
DESIRE-BASED LEADERSHIP Helps Leaders
Quickly gain a comprehensive understanding of what will motivate each team member's top performance
Honestly assess if each team member can get what they want from the job they have
Satisfy and retain the people whose desires can be fulfilled
Proactively support the attrition of those whose desires can't be fulfilled
Save millions of dollars each year in attrition and replacement cost
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DESIRE-BASED LEADERSHIP
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Explore ways to turn human motivation into a leadership strategy.
WHAT THE BOOK IS ABOUT
Why leaders should use it
How trust drives results
What it will do for people
Phil
Meet
Phil Putnam is a workforce behavior strategist and executive leader who spent 20+ years inside performance-driven organizations like Apple and Adobe.
As a leader faced with big goals and limited resources, Phil found the way to reach those goals by simply asking his team members: “Why do you work?”
That question got to the heart of their true motivations and eventually became his Give to Get framework, the LIFE Motivation model, and his book, Desire-Based Leadership.
Today, Phil brings that same curiosity about why people do what they do to audiences—helping people stop guessing about how to motivate their people and instead start having better conversations about the true desires that motivate top performance.
Help your leaders motivate first-place results.
Challenge your audience to build work that helps people get more of what they want for their lives—and give organizations more of what they need in return.
Ready to ask “Why Work?”
Download chapter one of Desire-Based Leadership for free and experience Phil’s approach for getting first-place business results through people’s first-place motivation.
